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"8 yuan coffee" stirs up the prosperous business circle, relying on the "cabbage price" to break through the market?

Seeing a steady stream of customers from the nearby milk tea shop, why is my coffee shop so empty? Anyone who runs a coffee shop knows that one of the key points in selling coffee is that fewer people drink and consume less frequently. Recently, however, in the bustling business district, a wave of cabbage-priced coffee is on the rise. 10 yuan freshly ground coffee, 8 yuan a boutique cup. These cheap coffees not only appear in cross-border dishes such as KFC, Coco, etc.

2016-10-18
Taiwan's supermerchants scramble for freshly brewed coffee OK convenience will expand unmanned stores

Taiwan's supermerchants scramble for freshly brewed coffee OK convenience will expand unmanned stores

After the super-commercial supermarket took the lead in launching freshly brewed coffee, the OK convenience store also decided to join the one Coffee Strategy Alliance to put the freshly brewed coffee machine in the OK convenience store. It is expected that by the end of next year, the total number of stores will reach more than 200 stores. As a result, Uni-President, the whole family and Laierfu have added more than 1000 stores for fresh brewing coffee machines this year, and set off superstores to sell them to fresh brewed coffee.

2014-04-27
Introduction to the fermentation process of flavor and taste of price varieties of civet coffee

Introduction to the fermentation process of flavor and taste of price varieties of civet coffee

In the coffee industry, Kopi Luwak is widely regarded as a product with novelty as the selling point. The American Special Coffee Association (Specialty Coffee Association of America,SCAA) says the industry consensus is that it tastes bad. SCAA quoted a coffee expert as saying: obviously, the selling point of Kopi Luwak is its story, not its quality. Adopt SCAA

2016-09-20
Comanu Coffee Colombian first Coffee Brand

Comanu Coffee Colombian first Coffee Brand

Don Manuel Coffee, Colombia's first coffee brand, will launch in China in October, and the Don Manuel brand was officially founded by Jos Duval in 1959. In order to distinguish Colombian pure coffee from other mixed coffee, the Coffee Association granted Don Manuel the right to sell original coffee, and Don Manuel represents the most authentic

2015-08-06
The trade pattern of raw coffee beans is changing, with both challenges and opportunities.

The trade pattern of raw coffee beans is changing, with both challenges and opportunities.

Coffee is our beloved, and global coffee consumption has nearly doubled in the past 40 years, with an average of 2.25 billion cups of coffee consumed every day, of which about 400 million cups are consumed in the United States alone. But do you know where coffee comes from, how it is made, and how it becomes a delicacy in our cups? In order to change the mass consumer

2016-05-21
A 1% chance of never giving up.

A 1% chance of never giving up.

One day, when he returned from buying seafood from Cuba, he was passing through the New Orleans wharf when a stranger patted him on the shoulder from behind and asked, would you like some coffee, sir? I have it in stock. I can sell it to you at half price. Half Fare? What kind of coffee? Morgan stared at the stranger in wonder. Right. The stranger pointed to a freighter at the port and said, I am the captain of that freighter.

2014-07-30
Four points to explain the best state of building a cafe.

Four points to explain the best state of building a cafe.

Male bean is a variety of coffee beans, which mainly refers to Peaberry or caracoli, also known as small round beans. And gongdou is just a common name in Chinese. The common bean can be said to be a flaw in botanical theory, which can be caused by two kinds of causes. one is that the coffee is damaged by insects before it is fruited, and it may also be due to the influence of factors such as prolonged drought or uneven nutrition.

2014-08-29
As soon as Christmas comes, major coffee brands switch to selling cups, and Costa also sells slippers this year.

As soon as Christmas comes, major coffee brands switch to selling cups, and Costa also sells slippers this year.

Every year, with Christmas approaching, several major coffee brands begin to launch Christmas-themed hot drinks and dessert ▲ 2015 Simbak Christmas special drinks ▲ 2015Costa Christmas special drinks, but in fact, what people are most looking forward to is a variety of cups. It seems that at this time of year, major coffee brands have switched to buying cups, of which Simbach's cups are the hottest, and the purchasing price on a treasure can be a store.

2015-11-26
What is the change in flavor after blending?

What is the change in flavor after blending?

Highlighting the good flavors and hiding the bad can also be the purpose of blending. Want a more balanced cup of coffee, want a strong cup of acidity, great body and plum fruit aroma, and great fat? That must be a shortcut, for business operations in terms of such a high cost of single difficult to find. A good name will add a lot of points to the mix, so it is easier to create selling points such as:

2016-06-21
Introduction to the usage and functional features of coffee brewing utensils and pressure pots

Introduction to the usage and functional features of coffee brewing utensils and pressure pots

French kettle, first of all, a few features: ① cheap ② easy to operate ③ uncontrollable variables less than the previous two points, for beginners may be one of the selling points, but in fact, I prefer the third point, why do you say so. In fact, when it comes to coffee, it is very simple, it is a kind of drink, there is no need to deify her. So, how can you simply get a cup of what you want to drink

2016-07-06
Coffee common sense what is the most difficult point in coffee technology?

Coffee common sense what is the most difficult point in coffee technology?

I put forward such a topic to myself, mainly trying to solve some misunderstandings and puzzles in the thoughts of some barista friends. Coffee, if only in terms of technology in daily work, I do not think it is difficult, because to make coffee as a job, that is to do simple things over and over again. Besides, coffee is not high-tech, so how difficult is it? Have barista friends.

2014-11-08
Coffee technology what is the most difficult point in coffee technology?

Coffee technology what is the most difficult point in coffee technology?

I have put forward such a topic to myself, mainly trying to solve the misunderstandings and puzzles of some friends. Coffee, if only in terms of technology in daily work, I do not think it is difficult, because to make coffee as a job, that is to do simple things over and over again. Besides, coffee is not high-tech, so how difficult is it? Some friends say that it is difficult to pull flowers.

2015-05-27
A caffeine-only cafe in New York

A caffeine-only cafe in New York

A coffee pop-up shop opens in Manhattan, New York, and its selling point is 100% caffeine-free. The store is a pop-up studio run by decaffeinated coffee company SwissWater (Swiss Water), which aims to showcase the decaffeinated process, allowing consumers to experience the production of espresso, hand-brewed coffee and cold-brewed coffee. Most decaffeinated coffee uses carbon dioxide as solvent and caffeine has never been used.

2016-05-23
What is the most difficult point in coffee brewing? coffee common sense

What is the most difficult point in coffee brewing? coffee common sense

I have put forward such a topic to myself, mainly trying to solve the misunderstandings and puzzles of some friends. Coffee, if only in terms of technology in daily work, I do not think it is difficult, because to make coffee as a job, that is to do simple things over and over again. Besides, coffee is not high-tech, so how difficult is it? Some friends say that it is difficult to pull flowers.

2015-03-02
Coffee common sense what is the most difficult point in coffee technology?

Coffee common sense what is the most difficult point in coffee technology?

I have put forward such a topic to myself, mainly trying to solve the misunderstandings and puzzles of some friends. Coffee, if only in terms of technology in daily work, I do not think it is difficult, because to make coffee as a job, that is to do simple things over and over again. Besides, coffee is not high-tech, so how difficult is it? Some friends say that it is difficult to pull flowers.

2014-12-09
Basic knowledge of Coffee Culture Turkish Coffee

Basic knowledge of Coffee Culture Turkish Coffee

When lattes and cappuccinos with espresso as soup heads swept the world, they kicked the iron plate in Turkey. Turkish patriots feared that the invasion of espresso drinks would lead to the extinction of Turkish-style coffee. as a result, they boycotted restaurants or cafes that only sell cappuccinos but not traditional national drinks, and the defense war for Turkish coffee has already begun. Published a book on the history of Turkish coffee

2015-01-19
Changan PSA Chen Guozhang: left-hand coffee and right-hand e-commerce

Changan PSA Chen Guozhang: left-hand coffee and right-hand e-commerce

On September 4th, Chen Guozhang, president of PSA DS brand in China and Southeast Asia and general manager of Changan PSA DS brand, accepted an exclusive interview with Automotive Industry Network. He said that the traditional sales model must be changed. In the future, the sales contact of DS will be transferred to coffee shops, because the flow of people here is greater and more convenient for consumers. For coffee shops, selling coffee, test driving, selling cars, building the DS brand

2015-09-09
Basic knowledge of Turkish coffee boutique coffee

Basic knowledge of Turkish coffee boutique coffee

When lattes and cappuccinos with espresso as soup heads swept the world, they kicked the iron plate in Turkey. Turkish patriots feared that the invasion of espresso drinks would lead to the extinction of Turkish-style coffee. as a result, they boycotted restaurants or cafes that only sell cappuccinos but not traditional national drinks, and the defense war for Turkish coffee has already begun. Published a book on the history of Turkish coffee

2015-06-12
Introduction to the knowledge of world boutique coffee Turkish coffee

Introduction to the knowledge of world boutique coffee Turkish coffee

When lattes and cappuccinos with espresso as soup heads swept the world, they kicked the iron plate in Turkey. Turkish patriots feared that the invasion of espresso drinks would lead to the extinction of Turkish-style coffee. as a result, they boycotted restaurants or cafes that only sell cappuccinos but not traditional national drinks, and the defense war for Turkish coffee has already begun. Published a book on the history of Turkish coffee

2014-10-30
Comparison of Top Brands illy and LAVAZZA of Italian Coffee

Comparison of Top Brands illy and LAVAZZA of Italian Coffee

With regard to the illy Coffee Company, founded in 1933 in the seaport city of Trieste d in northeastern Italy, the founder Mr. Francesco Illy can be said to be an inventor and industry leader. In 1935, he created the first automatic espresso coffee machine, illetta, which replaced steam with compressed air. After World War II, the company was handed over to him.

2015-11-04
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